Christopher Archer / Graphic Designer
Designing bold brand systems, packaging, apparel, and campaign visuals.
Archers Media Labs is a design practice focused on visual identity, retail ready packaging, apparel graphics, and high impact creative systems.
Selected Projects
Focus Areas
Brand Identity / Packaging
Cosmic Crunch
A complete cereal brand system built around space, movement, mascot storytelling, and kid focused energy.
Project Summary
Cosmic Crunch explores how a fictional cereal brand can become a complete retail experience through packaging, mascot design, motion, mockups, and campaign visuals.
Motion / Brand Experience
Overview
Cosmic Crunch is a high energy cereal brand designed around space, movement, and character driven storytelling.
Objective
Create a retail ready cereal brand with strong shelf presence, memorable mascot design, and a complete campaign system.
Process
The project included logo exploration, mascot development, packaging layouts, side panels, a back of box maze, cereal bowl visuals, and promotional mockups. Illustrator was used for logo design, mascot development, and packaging artwork. Photoshop was used for campaign visuals and compositing. InDesign was used for case study layout. Adobe Dimension was used for realistic 3D cereal box mockups.
Outcome
The final system presents Cosmic Crunch as a cohesive, energetic brand with a strong visual world and clear product personality.
Packaging Design
RESET // 01
Premium dry shampoo bar packaging built around control, clarity, and performance.
Project Summary
RESET // 01 is a personal care packaging concept focused on technical structure, clean hierarchy, and a premium black and green visual system.
Overview
A modern personal care packaging system with a technical black and green visual language.
Objective
Develop packaging that feels premium, functional, and visually distinct in the personal care category.
Process
Built through front panel hierarchy, back panel information design, side panel systems, dieline planning, and mockup presentation. Illustrator was used for packaging layout, dielines, and vector assets. Photoshop was used for product mockups and visual compositing. InDesign supported the presentation structure. Adobe Dimension was used for realistic 3D packaging visualization.
Outcome
The final system shows strong layout discipline, hierarchy, and product ready thinking.
Apparel / Event Design
Sweetwater Roundup Apparel
A western inspired event apparel collection designed for real world sales and booth impact.
Project Summary
A rugged apparel collection created for the 68th Annual Rattlesnake Roundup in Sweetwater, Texas, with real event sales and audience response.
Overview
A rugged apparel collection created for the 68th Annual Rattlesnake Roundup in Sweetwater, Texas.
Objective
Create high impact merchandise that could stand out in a crowded live event environment.
Result
The collection sold out 150 shirts during the event, showing real audience demand and product appeal.
Deliverables
Front print shirts, all-over-print concepts, product lineup imagery, event hero visuals, and sales presentation assets.
E-Commerce / Apparel
Archers Media Labs Store
A live apparel storefront built around original graphics, product mockups, and merch presentation.
Project Summary
The Archers Media Labs Store extends the AML brand into apparel, product presentation, promotional graphics, and e-commerce visuals.
About
I build design systems with culture, strategy, and impact.
I’m Christopher Archer, a graphic designer and founder of Archers Media Labs.
My work focuses on branding, packaging, apparel graphics, campaign visuals,
and digital experiences.
I’m inspired by streetwear culture, music, entertainment, and modern visual systems.
My goal is to create work that does more than look good. I want the work to create
a feeling, tell a story, and leave a lasting impression.
Creative Tools
Design Philosophy
Structure first. Impact always.
I use strong hierarchy, bold visuals, and intentional systems to make brands feel polished, memorable, and market ready.
Services / Focus
Brand Identity
Logo systems, visual direction, and brand voice.
Packaging
Retail focused layouts, dielines, mockups, and product storytelling.
Campaign Design
Apparel graphics, promo visuals, and launch assets.
Contact
Build Bold Break Ordinary.
Available for branding, packaging, apparel graphics, campaign visuals, portfolio websites, and visual identity projects.
Contact Info
- Email: archersmedialabs@gmail.com
- Phone: (720) 277-7910
- Website: fallthehaters.com
- YouTube: youtube.com/@fallthehaters
- Store: archers-media-labs.printify.me
- Behance: behance.net/ChristopherArcher
- LinkedIn: linkedin.com/in/christopher-archer-7992612bb