Christopher Archer / Graphic Designer
Designing bold brand systems, packaging, apparel, and campaign visuals.
Archers Media Labs is a design practice focused on visual identity, retail ready packaging, apparel graphics, and high impact creative systems.
Enter the AML Lab
Selected experiments built to move brands forward.
Each project is treated as a complete design system strategy, identity, production, presentation, and real world impact.
Selected Experiments
04 Projects
Focus Areas
The AML Standard
Good design gets noticed. Great design builds a world people remember.
Brand Identity / Packaging
Cosmic Crunch
A complete cereal brand system built around space, movement, mascot storytelling, and kid focused energy.
Project Summary
Cosmic Crunch explores how a fictional cereal brand can become a complete retail experience through packaging, mascot design, motion, mockups, and campaign visuals.
Motion / Brand Experience
01 FilmOverview
Cosmic Crunch is a high energy cereal brand designed around space, movement, and character driven storytelling.
Objective
Create a retail ready cereal brand with shelf presence, memorable mascot design, and a complete campaign system.
Process
Logo exploration, mascot development, packaging layouts, side panels, a back-of-box maze, product visuals, and promotional mockups.
Outcome
A cohesive, energetic brand with a strong visual world, clear product personality, and flexible campaign potential.
Packaging Design
RESET // 01
Premium dry shampoo bar packaging built around control, clarity, performance, and technical precision.
Project Summary
RESET // 01 is a personal care packaging concept focused on technical structure, clean hierarchy, and a premium black-and-green visual system.
Overview
A modern personal care packaging system with a technical black-and-green visual language.
Objective
Develop packaging that feels premium, functional, and visually distinct in the category.
Process
Front panel hierarchy, information design, side panel systems, dieline planning, mockups, and presentation design.
Outcome
A disciplined, product ready system built around hierarchy, clarity, and visual control.
Apparel / Event Design
Sweetwater Roundup
A western inspired event apparel collection designed for real world sales, booth impact, and audience response.
Project Summary
A rugged apparel collection created for the 68th Annual Rattlesnake Roundup in Sweetwater, Texas, with real event sales and audience testing.
Overview
A rugged apparel collection created for the 68th Annual Rattlesnake Roundup.
Objective
Create high impact merchandise that could stand out in a crowded live event environment.
Result
The collection sold 150 shirts, demonstrating product appeal and audience demand.
Deliverables
Front print shirts, all-over-print concepts, event imagery, and sales assets.
E-Commerce / Apparel
Archers Media Labs Store
A live apparel storefront built around original graphics, product mockups, and branded merch presentation.
Project Summary
The Archers Media Labs Store extends the AML brand into apparel, product presentation, promotional graphics, and e-commerce visuals.
About
I build design systems with culture, strategy, and impact.
I’m Christopher Archer, a graphic designer and founder of Archers Media Labs.
My work focuses on branding, packaging, apparel graphics, campaign visuals,
and digital experiences.
My work is shaped by the experiences that have made me who I am, the people who have
stood beside me, and the lessons I have learned from friends and family. I bring those
influences into every project, creating thoughtful, purposeful design that tells a story,
builds a connection, and leaves a lasting impression.
Creative Tools
Design Philosophy
Structure first. Impact always.
I use strong hierarchy, bold visuals, and intentional systems to make brands feel polished, memorable, and market ready.
Services / Focus
Brand Identity
Logo systems, visual direction, and brand voice.
Packaging
Retail focused layouts, dielines, mockups, and product storytelling.
Campaign Design
Apparel graphics, promotional visuals, and launch assets.
Digital Experiences
Portfolio websites, interaction systems, and motion led presentation.
Contact
Build bold. Break ordinary.
Available for branding, packaging, apparel graphics, campaign visuals, portfolio websites, and visual identity projects.
archersmedialabs@gmail.comDirect Contact
- Email archersmedialabs@gmail.com
- Phone (720) 277-7910
- Website fallthehaters.com
Find Me Online
- YouTube @fallthehaters
- Behance Christopher Archer
- LinkedIn Christopher Archer
- Store AML Store
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